The Nordic Denim

The Nordic Denim doesn't just represent classic jeans, it's a sense of Nordic purity, quality and fit, based on our famous linen trousers that have been sold to over 80,000 customers across the Nordics. Our collection features versatile and timeless designs that merge Nordic simplicity with modern style. These jeans are more than just pants; they are an essential part of any wardrobe.

Our biggest wish is for all our customers to try our new denim jeans. So do yourself a favor and try a pair.

If you're not satisfied, you can always send them back.

The backstory

1.5 years ago, Thomas, CO-founder, and I (Marcus, Co-founder) started our quest for the colors of the most essential denim pants. It was literally impossible to find jeans in the color and quality we wanted, at least in one brand.

We were missing the essential denim wardrobe ourselves, and after searching more than 100 stores, both online and in person, we simply had to take matters into our own hands.

We now have a result that exceeds our own expectations. We have created a pair of regular denim jeans in what we believe is the perfect fit and quality in 6 essential colors! And NO, it hasn't been easy. Making denim is very complicated, especially with a level of detail like the one we've had. BUT, when we got the final pair of pants in hand that we had spent so much time, energy and money on, we and our design team looked at each other and said in unison: "We nailed it!"

Hard work pays off.